Animals & Coins: Animal Run

How to play Animals & Coins: Animal Run

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Initiatives like MIW help the sector shine a light on those championing change and charting the industry’s next big movements.

Kyle has been with Clarion since December 2023, joining from the world of sports journalism, subsequently becoming a LatAm-facing senior reporter with iGB.

What is Animals & Coins: Animal Run?

The KVA’s statement mirrors a broader European regulatory trend where authorities are increasingly scrutinising how major internet platforms facilitate traffic to unlicensed gambling services.

In Sweden, Spelinspektionen recently flagged affiliates and social media as key channels for black market advertising and how affiliate networks redirect search traffic towards unlicensed operators.

Regulators have so far focused mainly on monitoring paid advertising. In Germany, the GGL credited an updated Google ad policy with reducing black market visibility. Yet, it acknowledged that illegal operators could still achieve visibility in organic search through SEO manipulation. 

What is Animals & Coins: Animal Run?

ANJ, France’s gambling regulator, has issued a practical guide aimed at licensed online gambling operators to better identify, document, and respond to various types of player fraud. 

Published on Monday, after a period of consultation with operators and the gaming ombudsman, the guide clarified expectations around compliance with existing anti-fraud and anti-money laundering regulations without introducing new legal obligations.

While the guide does not impose novel legal duties, it effectively tightens the operational framework that operators must observe to manage player fraud in France.