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Veikkaus’ international B2B subsidiary, Fennica Gaming, continued rapid expansion in H1 2026, with revenue increasing by 80.6% to €10.3 million from €5.7 million in the previous year. 

This growth reflects the launch of eInstants and iCasino products across various markets, including Italy, Canada, parts of Germany, Mexico, the Czech Republic and Iceland. 

Veikkaus stated that Fennica now operates in 21 markets across three continents and gaming verticals. Fennica secured an UAE online supplier licence last year. 

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“Oh, didn’t I mention we saw the new Wizard of Oz, honey?”

The upgrade adds fireworks that celebrate Dorothy’s originally intended exit home, safely heating the air between the seats and the screen as the hot-air balloon lifts off without her. (Sorry, did we really spoil that for you?)

Fire was already in the building. Columns of flame rose during the Wizard’s lion-terrifying chamber scene, and will continue doing so.

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This risk is particularly apparent when many offshore operators are established brands rather than unknown entities.

“It’s not a dark alley,” he continues. “It’s a large operator that’s regulated in other places, so it’s not the risk for the player that sometimes is implied.”

With the central challenge of tax to compete with, operators face a test of whether they can maintain growth while remaining competitive in an increasingly fierce market.