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How to play Gold Magnate
Grygorenko and Hartuv will continue the conversation next week with the iGB webinar (How) should AI engage high-value players?
VIP operations have changed drastically over year last ten years. In October 2020, a new code of conduct came into force in the UK following a consultation process between the Gambling Commission and the Betting and Gaming Council.
This required operators to subject players to rigorous checks before signing up new VIPs, including having their betting behaviour being closely monitored.
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Arjan Blok, CEO of Nederlandse Loterij, emphasised the importance of player protection in a statement this week.
“Skyhills uses devious advertising, including on TikTok, explicitly targeting Dutch players, especially young people. Players there gamble without any safeguards and face all associated risks,” he said.
“This is unacceptable. It is encouraging to see Skyhills go offline immediately after our initial action.”
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Hollywood is rolling out the welcome mat for one of Las Vegas’ most popular gambling influencers.
According to The Hollywood Reporter, an independent feature film is in development about Stephen Matt Morrow—known to more than 1.6 million YouTube subscribers as Vegas Matt—marking the latest sign of mainstream entertainment’s growing fascination with casino content creation.
While traditional advantage play—a strategy-driven niche where gamblers use math and timing to tilt the odds—has long fascinated casinos, Hollywood is expanding its lens to include the modern world of slot influencers and casino content creators.
